To showcase a new collection by Mojo Store which features articles with a vintage feeling, I wanted to create a series that reflected the mood of New York City in the 90’s. Playing with the elements of colour, location and composition, I told the visual narrative of a young man wearing the articles in authentic settings to promote the versatility and vibrance of the collection. Inspired by images from 90’s hip hop culture (also an inspiration of the brand Mojo itself), my concept for posing was moody and bold, emphasising both the materials and colours.