Whilst still working as a photographer at Allike Store, I developed a visual narrative to portray the new jackets by AlphaTauri, which are electronically heated from within. AlphaTauri is driven by style and sophistication. With these values in mind, I developed a concept to portray the articles and their practical function in a way that was also relevant to the identity of Allike - combining the sophisticated, high-end brand, with an urban context and environment.